Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. Facebook sees person-to-person interaction as the “core” Facebook experience.

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Harp Interactive

MARCH 7, 2014

Categories: Blog , Facebook , Pinterest , Social Media Marketing Tags: Facebook , Facebook Ad Manager , Facebook ad sets , facebook ads , free image , getty images , news feed , social media , Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. You need to do your research and get the facts.

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Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

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Firebelly

DECEMBER 5, 2013

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Blog Facebook Social Media'

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Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Harp Interactive

APRIL 25, 2014

Below are highlights of changes on top social media platforms for the week ending April 25, 2014: New on Twitter MoPub = Mo’ Ads Late last week, Twitter announced it will now sell ads in [.] ( Read more. ).

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait?

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. This is the Explore Feed that about 99% of us have.

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Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You once programmed Facebook Tabs for six straight months; 6. You still miss the chronological news feed ; 22.

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yMarketingMatters

DECEMBER 4, 2012

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Read the full blog here. As always, leave your comments or questions below.

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The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Buffer Social

AUGUST 9, 2018

Facebook has made some big changes to business Pages in order to better support small and local businesses. Over 80 million businesses use Facebook Pages, with more than 1.6 And each week, two out of three people on Facebook visit a local business Page or an Event Page. billion people around the world are connected to them.

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Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now.

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Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes. Facebook’s Algorithmic Stick Grows Even Heavier.

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Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

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Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer.

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Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

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Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.

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Twenty4 Social

JANUARY 25, 2018

The Facebook algorithm is about to change in a major way, Guys. Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” Adam Mosseri , Head of News Feed said. Do you have a plan? about 2 weeks ago.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow.

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Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

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Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Ignite Social Media

AUGUST 5, 2019

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” What do social media marketers need to know?

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Pam Moore

MAY 12, 2017

Marketers have no guarantee their content will be seen on any medium, platform or social network. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

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Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

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Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new layout, the removal of Page ‘likes’, and new options for management of the Page.

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