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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital. How much Klout you have is one way to measure it. Numbers game.

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Using word clouds in communications analysis

Sherrilynne Starkie

For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words. For example, it takes a human to make the judgement about the overall sentiment of the data. Social media in call centres.

Analysis 335
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4 Ecommerce trends you need to know for 2022

Sprout Social

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

Trends 144
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IABC Canada: the big shift

Sherrilynne Starkie

There’s a feeling now that it’s OK to support the monarchy and the military, for example.”. Social capital Ottawa. Ottawa’s Capital City News. “And, the rise of suburban Toronto and the West as power centers means Quebec doesn’t matter as much politically as it did in the past. PLEASE LIKE MY FACEBOOK PAGE.

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example ….

Web 2.0 124
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From Living in a Van to IBJ’s “Forty Under 40?: The Daniel Herndon Interview

Firebelly

Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you. We always consider the social element in marketing campaigns.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?