Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Sentiment Analysis Brands How To 52

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

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Tools Strategy Brands Sentiment 100

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something.

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Hashtag Sentiment Campaign Education 269

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Keyhole.co

JANUARY 19, 2024

Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an impact. We will explore the potential trends that could dominate 2024.

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Trends Hashtag Fashion Energy 59

Keyhole.co

JANUARY 21, 2024

That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. You should analyze Twitter data as follows: Brand mentions Post engagements Best-performing posts Hashtags Follower insights (country, language, age, gender, etc.) Warning note: A hashtag can “drown” your business on Twitter.

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Examples Strategy Twitter Marketing 52

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

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Trends Twitter How To Hashtag 125

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Keep reading to get inspired by a few notable real-life social listening examples. Either way, you need to respond to show appreciation or a willingness to make changes. How did the company do this?

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Examples Brands Sentiment Reputation 59

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

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Examples Brands Sentiment Reputation 107

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Trends Hashtag Meme Sports 123

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

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Examples Social Media Brands Issues 52

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co. This can take a lot of shapes.

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How To Sentiment Template Templates 96

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. For example, smaller companies or individuals may prefer to work with an agency that can handle this work for them.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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Social Media Sentiment Loyalty Microsoft 105

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Gauge customer sentiment. View this post on Instagram.

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Examples Company Social Media Apparel 145

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Brands How To Sentiment Metrics 106

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. For that, you must identify the right keywords and hashtags.

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Twitter Sentiment Microblogging Hashtag 59

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Twitter Has A Big User Audience.

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Twitter Strategy Hashtag Marketing 230

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Instagram Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 3, 2023

Plus, we’ll introduce you to how to perfectly format your captions, and how to choose the best hashtags for your posts. Finally, we’ll sprinkle in some great, real-world examples of Instagram captions to inspire you. Instagram trends have varied from the short and punchy to longer “micro-blogging” posts.

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Hashtag Instagram Content Authentication 52

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Influencer management and employee advocacy, for example, are among the most tedious.

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Social Media Social Media Management Sentiment Collaboration 89

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism? Source: Twitter.

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Hashtag Activities Social Media Retail 145

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

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Strategy Sentiment Marketing Analysis 124

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. This applies to both positive and negative sentiments alike.

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Reputation Sentiment Analysis Notification 93

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Hashtags: What hashtags are your competitors using?

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Analysis Sentiment Marketing How To 101

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Engagement 101

Engagement Tips Loyalty Metrics 101

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning.

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Analytics Conversation Brands Sentiment 84

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Ready to tune in? How does it work?

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Analysis Sentiment Reputation Hashtag 52

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

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B2B Sentiment Analysis Reputation 155

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. Example of Agorapulse, a social media analytics tool. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

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Analytics Social Media Tools Price 179

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

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Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

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Sentiment Analysis Patterns Price 101

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Add to that, tight budgets and limited manpower.

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Brands Sentiment Analysis Marketing 84