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How to Test Meta Conversion Events

Jon Loomer

One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. Is the wrong event reported? Is the event firing?

Eventful 170
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Custom Events Column Fix

Jon Loomer

Some custom events don’t appear among metrics you can add as columns in Ads Manager. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.

Eventful 154
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Facebook Publishes New Guide to Running Effective Live-Stream Events

Social Media Today

Facebook has published a new guide to running effective live-stream events, with a focus on Facebook Workplace.

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Ads Manager Results for Custom Events

Jon Loomer

There’s a reason you don’t see results for custom events. Next I covered that you needed to verify your event. Here’s the scenario you may run into now… You verified the custom event, which allows you to add a column for it. Events Manager shows that the events are happening but it’s not reflected in Ads Manager.

Eventful 115
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LinkedIn Publishes New Guide on Using its Events and Live-Streaming Tools

Social Media Today

LinkedIn has published a new guide to using its Events and live-streaming tools for your business functions.

Eventful 218
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LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

Social Media Today

Planning on running an event? You need to check out LinkedIn's new guide.

Eventful 180
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Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins.

Eventful 167