Bill Hartzer

DECEMBER 14, 2009

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151

comScore Real Estate Banking Handbook 151

Diva Marketing Blog

FEBRUARY 22, 2009

The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. At the end of March, at the ARF annual “ReThink conference 2009” the journey continues with the most amazing learning event ever in our industry. This was really explosive.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. Joseph | RepuMetrix Inc.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 6, 2010

Sharing this with my readers, very well laid out! link] Top ?

Brands 145

Brands Content Social Media Consultant 145

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. To promote your employer brand on social, you can share employee interviews, career stories, team photos, company events, your vision and values as a company.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

FEBRUARY 7, 2011

Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Chris Tompkins suggests tailoring the style of your profiles in the big 3 social networks much as you’d dress differently for various types of business events. Not directly, anyway. by Served Fresh Media.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. However, only about one out of five marketers in a recent MarketingSherpa survey said that PPC was helpful in generating offline sales, and even fewer believe it improves product reputation. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Thanks @jaybaer! |

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 20, 2010

Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? This included a modest Twitter presence, but far more attention to blogs, micro and customer communities and experiential events. Great example!

Social CRM 147

Social CRM Twitter B2B CoTweet 147