Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. The main issue with this idea, however, is that it may drive MORE people to want to play the “I’m on hold trying to reach the mountain” game.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

JUNE 24, 2010

He talks to people about riding his bike to work, the ladies in his office, events going on in South Portland, stuff like that. We have a local guy in our Maine crowd, @OBobME. Bob sells insurance. Do you ever see him talking about insurance on Twitter?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) At least for tracking and measurement issues.)

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 11, 2010

But you're right, location is less of an issue now than ever before. Obviously not for the economic issues you stated, but more for the scare the hell out of me challenge factor. Might as well get you started. I went to IU BTW. Good Luck to you and yours!! link] jaybaer So far, the scenery part has been a bit of a drag.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds. The whole Facebook thing has me flummoxed.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 12, 2012

What is the social media stat of the week? Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. What do you think? link] jaybaer I agree Angela. link] jaybaer I agree Angela.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JUNE 22, 2010

link] Francis Wang RT @jaybaer: Why You're the Key to Social Media Success [link] [link] Shannon Holato Why You're the Key to Social Media Success [link] – Awesome #socialmedia read by @jaybaer [link] CB Whittemore RT @bcarroll7: RT @jaybaer: Why You're the Key to Social Media Success [link] (nice!)

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. It’s an information annuity that can’t be replicated elsewhere. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Content marketing is the exact opposite.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. I’ll check on the iPad issue. Thanks for the heads up.

Social Media 142

Social Media Strategy Social CRM Consultant 142

agora pulse

MAY 12, 2020

As you can see, the comments bring up a number of issues. No matter the issue, the WWF typically responds promptly, providing customer service and keeping the overall sentiment positive. If necessary, you can ban users from the social CRM, too. Fortunately, you can click Ads Comments to view dark post comments only.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. I’ve spent a lot of time noodling on the issue of scale in social media, and things like advocacy programs, etc. The issue with conversation is, as we know, that it’s not scalable.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. While it’s nice to get the work fixing these issues, it’s more productive for the client when we’re helping them grow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

I cant speak for the other SMT providers and users but I would suspect they may have similar issues/concerns. Although the concept for your article is a good one, there are some issues on how you presented it. I can't speak to that issue but it sounds like something needs to change. It sounds a bit more challenging for you.

Social Media 157

Social Media Radian6 Strategy SM2 157

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. Gaming the System: How Marketers Rig the Social Media Machine. Let’s get to it. 1) It’s all about networking and sharing isn’t it?

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

FEBRUARY 25, 2010

As Evo said in his post, personality is a key factor when it comes to social media. Many of us don't know about this event. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We desperately want and need your help to keep us on track, too.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

SEPTEMBER 1, 2010

This isn’t just an issue in social media. It’s the entire issue of “failure&# as this big awful dirty word. As a marketing expert (not social media guru) with years of doing standup, sketch and improv (which I still do today), I know that you have to try before you know what works. It’s not.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Did others have this issue as well? It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In either event, your job in this circumstance is to create conversation. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. link] Kim Kraynak This is a great post that hits an issue right on the head. Kim Kraynak Great post Jay! Great post Jay!

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. When you walk into a networking event, you don't go there to meet as many people as you can.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 8, 2010

The reasons that social networks require email addresses are numerous: 1. This allows them to tell you when the system is down or experiencing service issues. They need to have a means of communication external to their system. They need an external means to reengage dormant users.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 8, 2010

The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. – amiando – the easiest way to organize your events. [.] Active listening required. Great stuff. Read on here how you can [.]

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. You certainly covered some great reasons to that point. I love that you first joined to yell.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

AUGUST 3, 2010

If you're interested, I'd love it if you'd write a guest blog post about the issues facing EU Facebook marketing. Take the breastfeeding pictures issue. The only real issue with a single passport is regulating the company or organization who controls it. Facebook is the same way.

Social Media 167

Social Media Facebook Marketing Consultant 167