Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. To not directly address this question is to skirt the issue Jay. sue_anne Have to disagree about the transparency of BP on this issue.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

JUNE 24, 2010

He talks to people about riding his bike to work, the ladies in his office, events going on in South Portland, stuff like that. We have a local guy in our Maine crowd, @OBobME. Bob sells insurance. Do you ever see him talking about insurance on Twitter?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 139

CSR Social Media Strategy Consultant 139

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. They need to snap up that Facebook name pronto. Is the criticism fair?

Social Media 121

Social Media Content Analysis Sports 121

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JULY 14, 2010

At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) I think it's a good approach to enter social media metrics. At least for tracking and measurement issues.) At least for tracking and measurement issues.)

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

AUGUST 11, 2010

But you're right, location is less of an issue now than ever before. Obviously not for the economic issues you stated, but more for the scare the hell out of me challenge factor. Might as well get you started. I went to IU BTW. Good Luck to you and yours!! link] jaybaer So far, the scenery part has been a bit of a drag.

Social Media 116

Social Media Strategy Travel Team 116

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JUNE 2, 2010

link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great. That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds. The whole Facebook thing has me flummoxed.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JUNE 22, 2010

link] Francis Wang RT @jaybaer: Why You're the Key to Social Media Success [link] [link] Shannon Holato Why You're the Key to Social Media Success [link] – Awesome #socialmedia read by @jaybaer [link] CB Whittemore RT @bcarroll7: RT @jaybaer: Why You're the Key to Social Media Success [link] (nice!)

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. It’s an information annuity that can’t be replicated elsewhere. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Content marketing is the exact opposite.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. What do you think? link] jaybaer I agree Angela. link] jaybaer I agree Angela.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 21, 2010

It’s human nature, especially for a complex and ever-shifting topic like social media, to want complexities broken into morsels. My friends at Social Media Examiner (where I first published #19 and #21) have built a very successful business on this concept. I’ll check on the iPad issue. Thanks for the heads up.

Social Media 143

Social Media Strategy Social CRM Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

AUGUST 31, 2010

I love what my friend Beth Harte has to say on this issue. I’ve often wondered about this “conversation&# issue. I’ve spent a lot of time noodling on the issue of scale in social media, and things like advocacy programs, etc. The issue with conversation is, as we know, that it’s not scalable.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

As Evo said in his post, personality is a key factor when it comes to social media. Many of us don't know about this event. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We desperately want and need your help to keep us on track, too.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

SEPTEMBER 1, 2010

This isn’t just an issue in social media. It’s the entire issue of “failure&# as this big awful dirty word. As a marketing expert (not social media guru) with years of doing standup, sketch and improv (which I still do today), I know that you have to try before you know what works. It’s not.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. Did others have this issue as well? It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JUNE 3, 2010

Do you think the ownership issue could lead to a privacy issue similar to FB? link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Wufoo Making Boring Things Sexy – the Wufoo Way by @king_jaffy [link] [link] Jason Thanks, it's a question that's been weighing on my mind.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In either event, your job in this circumstance is to create conversation. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. link] Kim Kraynak This is a great post that hits an issue right on the head. Kim Kraynak Great post Jay! Great post Jay!

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. When you walk into a networking event, you don't go there to meet as many people as you can.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 8, 2010

The reasons that social networks require email addresses are numerous: 1. This allows them to tell you when the system is down or experiencing service issues. They need to have a means of communication external to their system. They need an external means to reengage dormant users.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 8, 2010

The opportunities, mishaps with technology viruses, popular gadgets and such all create a rapid opportunity path to jump on that popularity, host a video or post on a trending issue and gain traffic. – amiando – the easiest way to organize your events. [.] Active listening required. Great stuff. Read on here how you can [.]

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. You certainly covered some great reasons to that point. I love that you first joined to yell.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

The results automatically update in front of your eyes, and watching Kurrently results for a buzz-worthy live event is a breathtaking portrait of our interconnectedness. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

AUGUST 3, 2010

If you're interested, I'd love it if you'd write a guest blog post about the issues facing EU Facebook marketing. Take the breastfeeding pictures issue. The only real issue with a single passport is regulating the company or organization who controls it. Facebook is the same way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

If you're interested, I'd love it if you'd write a guest blog post about the issues facing EU Facebook marketing. Take the breastfeeding pictures issue. The only real issue with a single passport is regulating the company or organization who controls it. Facebook is the same way.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Donald Trump gets it right on The Apprentice, when he demands critical thinking on the spot.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

AUGUST 25, 2010

Its early traction came from providing a social setting where issues and concerns of the day and era could be shared and discussed. If they can tie it in with a killer content sharing network and, even better, an app, then Facebook would have issues. If you were Starbucks, how would you take advantage of this new network?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Customer service is also an issue, for certain. link] jaybaer Interesting Danny.

Foursquare 152

Foursquare Analysis Consultant Mobile 152