This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Is Your Social Media Presence an Experiment? If you’re not the kind of business that is open to experimenting with social media, skip to question #2. How Will Social Media Boost the Effectiveness of the Parent Strategy? The Foundation. MORE >>

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. How many event registrations did you drive? measurement social mediaTweet. Tweet. MORE >>

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? You need a social media efficiency strategy. Email. RSS Feeds. MORE >>

But what of the small business and social media? It's one thing to talk about or write about the Super Bowl, whether it's the game or the ads (before and after the show) -- or how social media will be incorporated in each facet. You may have a strategy for the Super Bowl and your small business social media play around the event. It'll be interesting to watch how small business blogs tap into the power of the event to tell their story, whether it be a customer service story of yesteryear or a lesson learned on preparing for the day. MORE >>

We’ve spoken at more social media conferences and events in the last three months than in the first three years of FreshNetworks’ existence. One of the benefits of all the talking has been the opportunity to listen to other social media speakers and experts. Last week we were asked to recommend a few social media speakers for events ( particularly in London or the UK ), so I thought it might be useful to note down  some of the people who have recently impressed us and why. Michelle is a great social media trainer. MORE >>