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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” ” Consider the following points: • More than 80% of considered consumer purchases (e.g.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? WHY are you creating content? WHO are you creating content for?

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Is your content FINDABLE? WHY are you creating content? WHO are you creating content for?

eBook 78
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Facebook Is About To Explode (In A Good Way)

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This functionality of pushing Facebook features beyond Facebook is similar to what they already offer in allowing external blogs and websites to use the Facebook commenting engine. Yes, Facebook as an engine of currency and commerce is not that dramatic of a thought (more on that here: F-Commerce - Rise Of The Facebook Consumer ).

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). People won’t use them, and therefore they won’t be used enough to make your content findable. Use keywords. If your content can’t be indexed and found online, you’re wasting time and money.

Content 124
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Has Search Replaced Bookmarking?

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Is Becoming My Default Search Engine For Research ). Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Before the importance of SEO (Search Engine Optimization), it was not uncommon for people/companies to remove content. Things are findable.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Expand your online presence. Promote your content / increase web traffic.