Energy Groups Lijit Marketing 
Almost Savvy
NOVEMBER 7, 2009
It is a high energy show in which cast members defy gravity and the line between performance space and audience members is blurred. Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. It’s as if LOVE?
Buzz Marketing for Technology
JUNE 27, 2008
Im Starting To Gather Tidbits Of Success Some larger IT groups have an "advanced technology" function, or similar look-out-ahead function. biotech, energy exploration, financial trading) take their knowledge workers *very* seriously. Ironically, I tend to meet a few IT groups who are using some of these technologies within IT (e.g.
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Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. For a real-world case of this strategy, take a look at Future Friendly – a program developed by Procter & Gamble (P&G) to help consumers save energy, conserve water and reduce waste.
Convince & Convert
JUNE 17, 2010
There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!
Convince & Convert
MAY 13, 2010
I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.
Almost Savvy
FEBRUARY 2, 2009
Tweeters that I have traded many @replies with get into my “persons of interest&# group in TweetDeck. Yep, I use TweetDeck: I’ve got 6 columns: stream, @, DM, plus two groups: (persons of interest and news tweets) plus another search column for my interests. My only question is which column am I in?
Convince & Convert
SEPTEMBER 21, 2010
Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.
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