Buzz Marketing for Technology
JUNE 15, 2009
I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -
Twist Image
NOVEMBER 21, 2014
Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. Apple is now considering embedding the Beats By Dre music service on to all of their devices. white paper. It''s time to re-read The Cluetrain Manifesto. How the brand speaks. What does the brand really say. beats by dre.
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Writtent Blog
APRIL 19, 2013
Advanced high quality content includes e-books, white papers, case studies , webinars, coaching and training videos, and high-impact research presentations. Are You a Marketing Artist or Scientist? Embedded from Pardot. Content Marketing 101: Creating Advanced Content.
Social Media Strategery
JUNE 21, 2009
Crowdsource white papers and presentations! By embedding collaborative tools into the daily flow of work, companies can indeed change their cultures to become more transparent and collaborative. That wiki is going to reflect the culture of your organization, not change it. Enterprise 2.0 Break down stovepipes! Cure cancer!
Laurel Papworth
OCTOBER 8, 2012
EMBEDDABLE & SPREADABLE Make sure your PR microhub has embedded material with clear retweet and facebook share-ability. PDF EMBEDS ON SCRIBD: If you MUST use PDFs for example for downloadable ebooks, manuals, information cheat sheets and industry white papers, use Scribd.com – embeddable and foot traffic.
Your Escape From 9 to 5
JULY 8, 2022
YouTube videos, white papers, podcasts? They also tend to be embedded and hence continue to drive referral traffic. What conferences do they attend? How do they convince their boss to make a buying decision? Do they print off an ebook and put it on his desk? What media do they consume? People love to share quality visuals.
ProBlogger
SEPTEMBER 12, 2012
Embedded CTAs. Make it easy for them to do so by embedding a call to action (CTA) in your post. Use this area to show off links to your social networks, subscriptions to your RSS feed and email list, and free downloads of white papers, infographics or badges.
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