Twist Image
NOVEMBER 21, 2014
Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.
Buzz Marketing for Technology
JUNE 15, 2009
But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.
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Writtent Blog
APRIL 19, 2013
This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. As a marketer, you have to generate eye-catching newsfeed posts and pay attention to the visual component.
Social Media Strategery
JUNE 21, 2009
Crowdsource white papers and presentations! The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# By embedding collaborative tools into the daily flow of work, companies can indeed change their cultures to become more transparent and collaborative.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)
Your Escape From 9 to 5
JULY 8, 2022
So the humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs around the world. This is also sometimes called “affiliate” marketing. YouTube videos, white papers, podcasts?
Convince & Convert
JULY 13, 2012
I think that Facebook wants to be embedded on every website in the Internet. I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You go to a site and it’s like, “don’t forget to Like us to download the white paper.”
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