Buzz Marketing for Technology

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Digital Signage – the Next Big Thing

Buzz Marketing for Technology

MegaPhone is a mobile gaming company whose latest project is to connect cell phones with games embedded in big-screen billboards in places like you guessed it … Times Square! Interestingly enough in a recent article in Wired Magazine they featured a company called MegaPhone that combined both of these emerging areas.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that! Facebook Applications are similar to widgets or snippets of code that can be embedded in any Facebook Fan page to make it more distinguished.

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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

IDRC, for example , defines knowledge translation as "the exchange, synthesis and ethically-sound application of research findings within a complex set of interactions among researchers and knowledge users." Here you have a similar idea of how knowledge isn't simply 'managed' but is rather put into action some way.

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The Bamboo Project Blog: Blogging for Learning: Blog Challenges

Buzz Marketing for Technology

The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. For example, if you're going to have them develop a set of instructions to do a specific task, encourage them to try out using more creative tools to express themselves, like VoiceThread or putting a PPT onto Slideshare.

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. where the "."

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Personal anticipated information need

Buzz Marketing for Technology

The numerous models that have been developed over time to describe the behaviour of information seeking and use (see Wilson 2000 , for examples) follow the user with an information need through the processes of seeking information in external sources to the goal of achieving understanding and action. Mistakes are inevitable, however.