Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

Storify 196

Storify How To Marketing Startup 196

Convince & Convert

JULY 17, 2015

It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. So how do you know the difference? The Dangers of a Discount Mentality.

Publishing 124

Publishing Quantcast BuzzStream Affiliate marketing 124

Devumi

JULY 17, 2015

Getting more Vine followers can be a bit tricky. This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […]. The post Get More Vine Followers Fast!

YouTube 95

YouTube Influencer Video Social Media 95

Twist Image

JULY 17, 2015

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers.

Startup 76

Startup Consultant Mobile Analytics 76

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Absolute PA

JULY 17, 2015

Why is it some people JUST DON’T GET IT? Your significant other, mum, dad, neighbour, aunty Mary (everyone has one of those). Love them madly, but they just can’t get their pretty heads round what it is that you do. It sometimes feels like they just don’t believe that you actually work. There’s an idea that you’re always available for dog sitting, airport pick ups, coffee mornings or endless questions about nothing super important (my stock response is usually: Ask Aunty Google – she knows

Exercises 74

Exercises Library Sites Questions 74

Lucy Hall

JULY 17, 2015

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit.Praesent augue arcu, ornare ut tincidunt eu, mattis a libero.

Fashion 60

Fashion Video 60

Danny WhatMough

JULY 17, 2015

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook introduces See First. Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. Google rolls out buy-it-now.

Buy 46

Buy Research Twitter News 46

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog.

Blogger 119

Blogger Questions Press Release Marketing 119

ProBlogger

JULY 17, 2015

Today is day 18 in 31 Days to Build a Better Blog and you can listen to it here. If you’ve never created a sneeze page on your blog – one of the single most useful ways to get readers to stick around and get to know you so well they won’t want to leave – you need to do this today ! I’ve talked about sneeze pages for a long time, and it’s a term that I came up with in the first incarnation of the 31 Days to Build a Better Blog in 2007.

Types 36

Types Blogger Tips Examples 36

Waxing UnLyrical

JULY 17, 2015

Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR, highlighting three whose own efforts helped shape the profession for all. This go round, I shift my attention to another segment of PR practitioners: publicists of varying race, gender, sexual orientation or ethnicity.

Issues 165

Issues Committee Report Industry 165

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media