Waxing UnLyrical

DECEMBER 6, 2013

'Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you! So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view.

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Mindjumpers

DECEMBER 6, 2013

'Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the worl

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The Realtime Report

DECEMBER 6, 2013

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

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Convince & Convert

DECEMBER 6, 2013

'Kevin Hunt, General Mills. Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Small Business Mavericks

DECEMBER 6, 2013

'Much has been said about link building and guest blogging. What many new content marketers don’t understand is that the two go hand in hand. Guest blogging can be a useful form of link building as long as you focus on quality and not just on acquiring links. The links you get from guest blogging are usually in your author bio, which is published at the bottom of your articles when you get them published.

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Twist Image

DECEMBER 6, 2013

'How much creativity are you bringing to your work? For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. What is that secret sauce that some people have, and can it be found, nurtured, inspired and galvanized into something usable and applicable to my own life?

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Writtent Blog

DECEMBER 6, 2013

'While the concept of branded content has been around for decades, the practice of publishing blogs, eBooks and whitepapers to the web is less than a decade old. Studies by the Content Marketing Institute have found that 61% of customers are more likely to buy from a brand who offers free content resources. Leads generated through inbound marketing cost about half as much as leads from outbound marketing methods.

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ProBlogger

DECEMBER 6, 2013

'This a joint guest contribution from Johnny B. Truant and Sean Platt. Too many indie authors buy into the myths and lies that keep them running in circles rather than charging forward into a lucrative self-publishing career. Before successfully writing fiction full time, we both wrote for our own blogs for years, along with guest posts for sites like Problogger.

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Jeff Esposito

DECEMBER 6, 2013

'You know what is the most awesome thing about coming back from a 4-day weekend? Having a week that dragged ass – on Tuesday afternoon I thought it was Thursday. Unfortunately I was inept at time travel and am just hitting Friday now. How was your week? Hopefully a bit quicker. This weekend should be a good one with a good friend coming to town and a birthday party for one of my nephews.

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