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PR AT SUNRISE MARCH 13, 2012 How to Build a Social Media Ambassador Program Ambassador programs are nothing new. If you’ve ever used a punch card to keep track of purchases and eventually received something for free, you’ve been an ambassador, albeit a horribly under-used one… At the end of the day, ambassador programs are designed with two main goals in mind: (1) to build a relationship with the customers that love you most and (2) to leverage those customers to increase customers, sales, market share, etc. As But how do you find and leverage this extremely valuable group of customers? Have a goal from the beginning. . You need a system. | MINDJUMPERS MARCH 13, 2012 How Lowe’s Integrated Pinterest to Their Facebook Page Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement. | UNSPOKEN MARCH 13, 2012 You Matter Manifesto By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World. YOU MATTER. am not telling you something that you don’t already know – Mattering Matters. But who tells you? YOU ARE ENOUGH. YOU HAVE INFLUENCE. | MOBILEGROOVE MARCH 13, 2012 SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM On the heels of SXSW it’s clear that SoLoMo is a fact, not a fad. catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious consumers as well as celebrities. The approach certainly delivers results. This last year went on record as the “greatest growth” year in the history of the 24-year old brand. 16:03]. | | | | | | | | | -
SOCIALFISH | TUESDAY, MARCH 13, 2012 The Corruption of Engagement Please welcome our newest regular columnist, Ryan Crowe. He likes to describe himself as “a young, whippersnapper upstart working in the uncultivated field of social media” but he’s actually a really bright and awesome expert in Google+ , specifically, and a grad student at the University of Missouri, interested in sociology, memetics (“memes not genes”), and cultural/digital anthropology. So clearly, he seemed like a perfect fit for our SocialFishing blog. Social media is, by most accounts, a young field just starting to be cultivated by businesses. Engagement? MORE >> -
ENGAGING BRAND | TUESDAY, MARCH 13, 2012 The Anatomy of a Good Tweet Tweeting between business and customer is now quite common. With 100,000,000+ users, businesses have much to gain from twitter for business. As tweeting has become more popular, writing a good tweet has turned into an art form; one that many businesses do not embrace or know. However, to stand out among the rest, it’s important that your small business employs these best tweeting practices to make the best tweets possible. Two Types of Tweet. Original – This is created from your own words completely. Link – Here the bulk of your tweet is a link you wish to share. Key Points to Remember. MORE >> -
JACOB MORGAN | TUESDAY, MARCH 13, 2012 What is the Future of Email? Gartner has an interesting graphic they created which I stumbled upon after reading a CMSWire article. The image helps explain the email paradox which is email is not the best method for information sharing and distribution yet it’s not going to go away. The image compares email with social networking and looks at several variables. The most important portion of the visual which explains why email is not going to go away is ubiquity, this in my opinion is the greatest factor that is keeping email alive. So if email isn’t going to go away what’s going to happen to it? MORE >> -
PUSHING SOCIAL | TUESDAY, MARCH 13, 2012 7 Quirky Ways to Beat Blogger’s Block and Write Your Best Post Ever Do you struggle with starting your posts? Does the blank page stare back at you for hours as you muster up “something” to get started? The stakes are high because your readers want more advice, solutions, guidance, and tools – not less. So, you need to blast through “blogger’s block” and get your post written. As of today, this will be my 230th post. have this blog post writing “thing” down to a science and we’re going to talk about how to consistently power through the first 10 minutes of writing a blog post. . Do this: 1. Start with an outline. . This will ease the mental pressure. MORE >> -
SPIN SUCKS | TUESDAY, MARCH 13, 2012 Making the Leap from Executive to Entrepreneur In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. thought I had a better way. did have a better way, but it took me five years to get the business to a point that we could do things differently. To the point other business leaders would listen to something so radically different than what they were hearing from other PR/marketing/communication firms. It wasn’t because we couldn’t prove it worked. MORE >> -
- Is Your Business Adapting to the Fast Economy Quickly Enough? DANNY BROWN | TUESDAY, MARCH 13, 2012
- Do the Math to Calculate the ROI of Business Blogs BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
- How LinkedIn Can Help A Small Business Survive And Grow SMALL BUSINESS MAVERICKS | TUESDAY, MARCH 13, 2012
- Does Your Blog or Website Embrace Mobile Browsing? JUGNOO | TUESDAY, MARCH 13, 2012
- Rise Of The Indie Brand TWIST IMAGE | TUESDAY, MARCH 13, 2012
- IDC Sees Massive Disruption From Industry’s Platform Shift PAUL GILLIN | TUESDAY, MARCH 13, 2012
- How Tampon Company Kotex is Real Online ARI HERZOG | TUESDAY, MARCH 13, 2012
- Infographic: Marketer’s Guide to Pinterest FIREBELLY | TUESDAY, MARCH 13, 2012
- Key Points About Integrating Traditional and New Mediums SPIN SUCKS | TUESDAY, MARCH 13, 2012
- Interview with Community Manager: Ben Martin SOCIAL MEDIA CITIZENS | TUESDAY, MARCH 13, 2012
- The New Rules of Information Marketing JEFF KORHAN | TUESDAY, MARCH 13, 2012
- Poll: Your questions about basic social media CREATIVE RAMBLINGS | TUESDAY, MARCH 13, 2012
- IDC: US Tech Firms Underestimate Emerging Market Opportunity PAUL GILLIN | TUESDAY, MARCH 13, 2012
- SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM MOBILEGROOVE | TUESDAY, MARCH 13, 2012
- Weekly Letter – Creating Additional Revenue from Your Business Blog STEPHEN P SMITH | TUESDAY, MARCH 13, 2012
- “What Should I Be Doing On Social Media Now?” ONE SOCIAL MEDIA | TUESDAY, MARCH 13, 2012
- To blog or not to blog – that is the question PROACTIVE REPORT | TUESDAY, MARCH 13, 2012
- How to Crack the Code on Social Engagement SOCIALNOMICS | TUESDAY, MARCH 13, 2012
- Marketing to your mom JOSH S PETERS | TUESDAY, MARCH 13, 2012
- Invisible Children and the KONY2012 Campaign CONVERSTATIONS | TUESDAY, MARCH 13, 2012
- Social Ads are 55% More Memorable [Study] PAMORAMA | TUESDAY, MARCH 13, 2012
- Nielsen Report: Blogs Still on the Rise | ClickZ WWW.CLICKZ.COM | TUESDAY, MARCH 13, 2012
- Committing To Becoming Knowledgable About Social Media ROI WAXING UNLYRICAL | TUESDAY, MARCH 13, 2012
- Are You Bi-Curious? NOWSOURCING | TUESDAY, MARCH 13, 2012
- 3 Blogging Rules You Should Break PROBLOGGER | TUESDAY, MARCH 13, 2012
- Facebook Timeline for Pages- WAY more than a pretty cover JANET FOUTS | TUESDAY, MARCH 13, 2012
- SXSW learnings: Dynamic Pricing FRESHNETWORKS | TUESDAY, MARCH 13, 2012
- Voice Computing Puts the Words Back in Your Mouth CONVINCE & CONVERT | TUESDAY, MARCH 13, 2012
- Four B-to-B Marketing Efforts That Can Improve Your Results TRADESMEN INSIGHTS | TUESDAY, MARCH 13, 2012
- An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma TECHIPEDIA: TAMAR WEINBERG | TUESDAY, MARCH 13, 2012
- Pinterest Review: What is So Pinteresting About Pinterest? BILL HARTZER | TUESDAY, MARCH 13, 2012
- Don't Waste Real Estate On Newcomers FEVER BEE | TUESDAY, MARCH 13, 2012
- SxSW Interactive 2012 Memories GEOFF LIVINGSTON | TUESDAY, MARCH 13, 2012
- Should You Use Google+ or Google+1 for Your Business? THE SOCIAL MEDIA INCUBATOR | TUESDAY, MARCH 13, 2012
- SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM MOBILEGROOVE | TUESDAY, MARCH 13, 2012
- Should You Use Google+ or Google+1 for Your Business? THE SOCIAL MEDIA INCUBATOR | TUESDAY, MARCH 13, 2012
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