Tue.Mar 13, 2012

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Making the Leap from Executive to Entrepreneur

Spin Sucks

In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. thought I had a better way. I did  have a better way, but it took me five years to get the business to a point that we could do things differently. We could.

The Corruption of Engagement


—————————– Musings on social media hiring practices and social snake-oil salesmen. word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary.

You Matter Manifesto


By Angela Maiers. My friend and mentor Seth Godin says, “only reason to give a speech is to change the world”, so that is the context and the inspiration I share this message and manifesto with you : 2 Words Changing The World. YOU MATTER. I am not telling you something that you don’t already know – Mattering Matters. But who tells you? YOU ARE ENOUGH. YOU HAVE INFLUENCE.

How Lowe’s Integrated Pinterest to Their Facebook Page


Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

A World Gone Social

Learn how companies must adapt to survive.

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

We’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let’s face it, the tab system with Pages never really worked, and it was hard to keep those really important posts at the top of your page for long. Cover photos. Discount offers.

Infographic: Marketer’s Guide to Pinterest


Pinterest isn’t just for amateur cooks, brides-to-be and expecting mothers. While it is female dominated this virtual bulletin board is a huge opportunity for marketers. MDG Advertising created this wonderful infographic illustrating how it should used, who’s using it and what companies are taking advantage of it. Is your business using Pinterest? If so, how are you utilizing it?

Nielsen Report: Blogs Still on the Rise | ClickZ


); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Media. Mobile. Search.

Key Points About Integrating Traditional and New Mediums

Spin Sucks

Today’s guest post is written by Michael Schechter. Note  - This post was inspired a while back by this  post from John Falchetto  and our ensuing conversation in the comments. while back,  I was called out  on this very site. Shown for who I really am. truth I had long tried to hide was brought to light. Worse yet, this public unmasking was perpetrated by a friend ( et tu, Gini ).

Social Ads are 55% More Memorable [Study]


One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [.]. Social Media

Interview with Community Manager: Ben Martin

Social Media Citizens

Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. That’s not to say I don’t read the “thinkers”. On-site communities (e.g. Advertising helps, also.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Committing To Becoming Knowledgable About Social Media ROI

Waxing UnLyrical

I don’t know Olivier Blanchard personally. follow him on Twitter and like “The Brand Builder” on Facebook. That’s the extent of our relationship, and it is decidedly one-sided. He has not asked me to write this, and has not approached me to say nice things about him. In fact, I doubt he’s even aware of me. Work and stuff. Social Media ROI is something I struggle with.

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Rise Of The Indie Brand

Twist Image

The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people like Martin Lindstrom (author of Brandwashed , Buyology , etc.), Randi Zuckerberg (former head of marketing at Facebook and brother of its founder, Mark Zuckerberg ), Scooter Braun (music industry professional and the person who discovered and manages Justin Bieber ) and many others. Eric Ryan is the co-founder and Chief Brand Architect of Method. advertising.

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Just a little over a week ago, I found a way to reach 7,000 people, 5,000 of whom I reached in two days. The Situation. Use it!

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. They launched their Facebook page last month and already have 200 people who like them. With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. Women are dishing it up. Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinterest Review: What is So Pinteresting About Pinterest?

Bill Hartzer

You may or may not have heard, but there is a new social media site called Pinterest. Unlike other social media sites where the main focus is to build a profile, with Pinterest, the emphasis is on “pinning” pictures that interest you to your various pin boards (hence the name Pinterest). From there, you can vote up pinned pictures, or make comments. Pictures of Me, Things I Love, etc.).

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  Marketers should banish the thought that everything is permanent.  And it’s all about winning. 

How LinkedIn Can Help A Small Business Survive And Grow

Small Business Mavericks

Much is written about social media and how it can be used to market your business. In some cases, social media can be very effective, in others, not so effective. Sometimes, we are simply looking at social media in the wrong way. LinkedIn is a good example. recent report suggested that Linked delivered more lead than Twitter, and in some niches, I am sure it does. I am sure I could generate more pizza sales through Twitter than I could through LinkedIn – it’s horses for courses. I did mention that at times we look at social media from the wrong angle.

The Anatomy of a Good Tweet

Engaging Brand

Tweeting between business and customer is now quite common. With 100,000,000+ users, businesses have much to gain from twitter for business. As tweeting has become more popular, writing a good tweet has turned into an art form; one that many businesses do not embrace or know. However, to stand out among the rest, it’s important that your small business employs these best tweeting practices to make the best tweets possible. Two Types of Tweet. Original – This is created from your own words completely. Link – Here the bulk of your tweet is a link you wish to share. Key Points to Remember.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

SxSW Interactive 2012 Memories

Geoff Livingston

A photo blog post. My full SxSW set is here… Long Lines Were Experienced Throughout the Over-Crowded SxSW And Everyone Had Their Heads in Their Phones… But It Was Still About the People… Points of Light Foundation’s Jessica Kirkwood at Allhat NY Times Bestseller Charles Duhigg Interviews at TechCocktail Rachel Seda, Nancy Cawley Jean and [.].


3 Blogging Rules You Should Break


This guest post is by Anish Majumdar of DashAmerican.com. The most valuable piece of writing advice I ever got was from an editor at a print magazine after I’d handed in the first draft of an article. I’d spent hours poring over old issues to “get the tone right” and had fought my natural style every step of the way. The end result? returned draft shot through with corrections and a one-line response: “Write from the inside and trust that we’ll get it.”. You know them: keep pieces short. Use bullets. Link to other articles, etc. Are the rules you’re following helping or hindering your voice?

To blog or not to blog – that is the question

Proactive Report

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog. The number of INC 500 companies blogging is down to 37%. Facebook nad LinkedIn now lead the way in these fast-growing companies.

Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week , many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). means game-over, then maybe they have a point.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Marketing to your mom

Josh S Peters

Like this graphic? Get more content marketing tips from Copyblogger. feel like this just says it all. How would you market to your mom? Would you spam and annoy her, or would you make sure she was well informed and had a pleasant experience? Thanks for reading, Josh S Peters. Marketing mom

Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”. Google +1 is a button you can place on your website that will help you in search if people “+1″ you. with everyone in your network – much like cloud computing.

Should You Use Google+ or Google+1 for Your Business?

The Social Media Incubator

Many business owners are asking themselves if they should be using Google+. Josh Lloyd, chief technology officer of ShopVisible , recently shared an article on Forbes.com with his recommendations of why businesses should use the tool. Lloyd’s main points for his recommendation were, “Better social search rankings,” “It broadens your consumer appeal,” and “Potential to upsell, cross sell and just sell.”. Google +1 is a button you can place on your website that will help you in search if people “+1″ you. with everyone in your network – much like cloud computing.

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