Mon.Feb 05, 2024

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Optimize for Quality Webinar Registrations

Jon Loomer

Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal was to increase paid consultations.

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LinkedIn’s Removing Its Creator Mode Option

Social Media Today

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn 209
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts.

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LinkedIn’s Removing its ‘Creator Mode’ Option

Social Media Today

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn 191
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Build a Social Media Presence as a Plastic Surgeon

The Realtime Report

How to Build a Social Media Presence as a Plastic Surgeon When I first started my Instagram, at the time I was looking into opening my first practice and had just graduated from college. I knew I had to start an Instagram account to build the robust clientele I wanted and to reach my goal of eventually opening two other practices in Miami and New Jersey, which did all happen because of my audience online!

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Facebook Continues To Add Users After 20 Years of Existence

Social Media Today

Zuckerberg's social giant just keeps growing.

Facebook 204

More Trending

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Facebook Continues to Add Users After 20 Years of Existence

Social Media Today

Zuckerberg's social giant just keeps growing.

Facebook 198
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What Are Some Mistakes To Avoid When Hiring A Fractional CMO?

The Social Media Hat

28 Pitfalls To Avoid In Your Search The post What Are Some Mistakes To Avoid When Hiring A Fractional CMO? appeared first on The Social Media Hat.

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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Social Media Today

Snapchat's struggling to maximize its revenue opportunities.

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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean. You can use an audit to enhance both your business and individual profile to make it more suitable for advertising yourself to your target audience.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Tests Alternate Color Feeds for Premium Users

Social Media Today

Could sorting videos by color be a more engaging option?

Feed 186
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Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?

WebInKnow

I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.

Apple 52
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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Social Media Today

Snapchat's struggling to maximize its revenue opportunities.

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5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Last week, we covered the most common optimization mistakes that advertisers make.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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YouTube Tests Alternate Color Feeds for Premium Users

Social Media Today

Could sorting videos by color be a more engaging option?

Feed 167
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The Buyer’s Journey: How to Reach Your Audience at Every Stage [Infographic]

Social Media Today

Some tips to help you optimize your messaging for each stage of the buyer's journey.

How To 190
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8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]

Social Media Today

Time to update your website? Some tips on what visitors are seeking from your business.

Questions 193
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8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]

Social Media Today

Time to update your website? Some tips on what visitors are seeking from your business.

Questions 179
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]

Social Media Today

Some tips to help you optimize your messaging for each stage of the buyer's journey.

How To 165