While names like Justin Bieber and Lady Gaga are synonymous with great social media marketing, the true master is no one other than the Fast Five star, Vin Diesel. Here’s a screen shot from Vin Diesel’s Facebook Page back in May 2009, where he was at a “mere&# 3.5 million fans. Back then, the only person bigger than him on Facebook was President Obama. According to AllFacebook.com , as of 5/9/2011 Vin Diesel’s Facebook Page had a total  of 23,110,014 likes, with a daily growth of 50,704 and a weekly growth of 348,768. Do It Because You Enjoy It. Again. Get in there. MORE >>

Some community managers are overwhelmed. They don't have enough time to do all the work. They respond to every e-mail, check every forum post, repurpose news from web sources, maintain the platform, initiate discussions and resolve disputes.    This is fine, necessary, work. However, it doesn't scale. As your community grows you will become overwhelmed. One approach to handling this is to prioritise your work. Focus on the important stuff. better approach is to put processes in place which scale. These processes are both technical, administrative and personnel-orientated. MORE >>

Social media is NOT just about distributing your marketing message. frankly don’t think any digital media channel is solely about that. From email to Facebook, it’s as much about listening as it is about talking. Social media marketing Social media monitoring Microsoft social media social media monitoring MORE >>

So far in our social business blog post series we’ve looked at defining the term ‘ social business ‘, as well as examining three examples of multinationals who are implementing it. To make it easier to start thinking more about social business, here are four steps that can help ease a company’s transition from being social media users to a full social business. Put people first – not tools. Social media may still have a somewhat intimidating air of the unknown about it for some businesses. Evaluate the structure of your organisation. Educate your workforce. MORE >>

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. However, the new tool can also be very effective, when wanting to do some research among your fans. Questions work on simple voting formula based on individual choices and opinions. simple, no cost option, is easy to implement, just involves a survey questionnaire. Another advantage of this tool is that it gives the flexibility to add extra choices, which gives marketers an understanding of various possibilities. Similar Posts: Facebook Launches Questions. MORE >>