Convince & Convert

JANUARY 30, 2015

'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. As always, these Social Pros bring different perspectives, strengths, and backgrounds to the table when they join us to talk about social media as a tool to share information, support the customer experience, or strengthen y

Social Media 124

Social Media Retail LinkedIn Social Media Management 124

Bill Hartzer

JANUARY 30, 2015

'I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads.

LinkedIn 119

LinkedIn SEO Consultant Report 119

Kikolani

JANUARY 30, 2015

'Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. 10 Ideas to Inspire Your Next Blog Post by Liz Jostes. 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W.

Products 111

Products Marketing SEO Skills 111

Small Business Mavericks

JANUARY 30, 2015

'Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process

Case Study 96

Case Study Study Guidelines Marketing 96

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Social Media Network Marketing

JANUARY 30, 2015

'Blog Writing can come naturally to some and not so naturally to others. Both ways one does have to write and one will have to have source for Ideas. There are several Trigger Points that you can build your ideas from. Here are a few: Ask A Question: This could be rhetorical or any other. List Making: Making concise lists of top 10, top 5 etc can get people to share and many a times save and archive your lists.

Social Media 82

Social Media Analytics Review Eventful 82

Devumi

JANUARY 30, 2015

'The absolute worst thing your Twitter account can be is boring. I’m not just talking about how your fans see it, but how you see it as well. If you’re not engaged, and using Twitter to its full potential, your enthusiasm for Twitter will plummet along with your follower numbers. The Twitter Discover tab is there to help you find internet new content, people, and events.

Twitter 76

Twitter Yahoo Hashtag Curation 76

Absolute PA

JANUARY 30, 2015

'Standard Operating Procedures – just doesn’t sound sexy does it? George Clooney could whisper it in your ear – still nothing! But I DON’T CARE it might just be the thing that saves your ass. For those of you who don’t know, these are the incredibly useful, if not sexy, documents that list how a task or project is carried out – in excruciatingly small detail.

Project 48

Project System Energy Course 48

Social Email Marketing

JANUARY 30, 2015

The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders is generally sophisticated on this subject, advocating advanced tactics. Terms such as.

Marketing 40

Marketing Conversation Research 40

Danny WhatMough

JANUARY 30, 2015

'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook updates. Facebook quietly launches a ‘Lite’ app for Android users in emerging markets. Facebook suffered outages. Facebook continues to dominate social logins.

Tumblr 40

Tumblr Notification Mobile Analytics 40

Waxing UnLyrical

JANUARY 30, 2015

'It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.

Types 212

Types Social Media Consultant Authentication 212

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Ari Herzog

JANUARY 30, 2015

'According to Google Analytics , 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. A session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned.

Quantcast 115

Quantcast iPad Metrics Apple 115

Proactive Report

JANUARY 30, 2015

'On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” I was part of the panel along with -. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand.

Skills 57

Skills Reputation Influencer Press Release 57