Direct Marketing Observations

MARCH 21, 2016

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. I would go on to see SRV a few more times after that before he was taken from us too soon. My memories and stories of the times I’ve seen him and hundreds ( Yes hundreds, I sold concert T-shirts ) of other acts are solidly entrenched in a sense and duty that those stories are

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Firebelly

MARCH 21, 2016

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman. His book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.” LetR

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Waxing UnLyrical

MARCH 21, 2016

Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Enjoy! 1. Morphing From PR Pro to Businessperson. Why: “At some point, business owners need to realize where their time is best spent and then delegate the rest,” says Heather Whaling as she explores her “transition from PR pro to

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Jenn's Trends

MARCH 21, 2016

You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. I have subsequently gone through all 5 stages of grief.

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Convince & Convert

MARCH 21, 2016

The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. We’ll get to the results, and the big winner of the MarketingSherpa Summit package, in just a moment. But first, a few lessons for you and a little more background.

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Twist Image

MARCH 21, 2016

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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ProBlogger

MARCH 21, 2016

If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages. Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back!

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Rebekah Radice

MARCH 21, 2016

Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. Or, you could create a one minute video to pack a bigger punch in a shorter amount of time. Now add to that the power of live streaming video.

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