Wed.May 01, 2013

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[Comic] Why Are We On Facebook?

SocMed Sean

'Engaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments.

Facebook 273
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We Make Our Own Fairy Dust

Waxing UnLyrical

'The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms. A few weeks ago, I was on the receiving end of an “I’m going to the garden to eat worms” type of message from a friend. She was down in the dumps about business, it just wasn’t as groovy as it had been a few years ago.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

'Lady Gaga image via BigStockPhoto.com. With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products.

Loyalty 160
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Google to Start Showing Company Logos in Search Results?

Bill Hartzer

'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship. Just like Google Authorship, companies that have verified their Google Publisher status using Rel=Publisher as well as set up their Google Plus business page, you’ll start seeing your company logo alongside your website in the Google search results.

Company 156
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Important Is Local Search for Your Business?

The Social Media Incubator

'For many small and mid-size business owners online, local search may not be that important. They may have a global audience with a product that has a broad appeal, or it may make more sense to market their product or service to a general, non-specified market. But for many others, local search is very important. Let’s say you own a restaurant, or you are an auto mechanic or electrician.

Yahoo 100
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The Secret To Getting Picked

Twist Image

'Being picked by someone or choosing yourself and leading. which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and self-worth. It seems like an obvious answer, but the vast majority don''t choose themselves. They prefer to be picked.

Journal 110

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The Value of your Facebook Fans

Proactive Report

'Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too – in 2010, these brand pages typically had a few million Fans each.

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How we redesigned our website and logo

The Way of the Web

'We’re lucky to have a number of talented web designers and developers in our network at TheWayoftheWeb. But we didn’t have a lot of time and money to get a new logo and website up and running. So I thought it would be really useful to share the process we went through… Our new logo: For a long time I’d blogged without investing in a proper logo and identity.

Project 54
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The Value of your Facebook Fans

Proactive Report

'Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too – in 2010, these brand pages typically had a few million Fans each.

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Can videos humanize your FAQ section?

Jeff Esposito

'No matter what industry you work in, chances are your business’ customers have a lot of questions. Out of these questions, there are more than likely a number that occur more than others. For those of you having to answer those questions over and over again, the activity can wear on you. This holds true for customer service, social media or community managers.

FAQ 47
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Value of your Facebook Fans

Proactive Report

'Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too – in 2010, these brand pages typically had a few million Fans each.

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Do You Make These 6 Domain Name Mistakes?

ProBlogger

'I’m regularly asked about the mistakes I made when starting out with blogging and the first two words that usually spring to mind are ’Domain Names’ Most of the early mistakes I made (and some of the more recent ones) have revolved around domain names. Let me run through a few: 1. Not Getting My Own Domain Name. The first mistake I made was not to get my own domain name at all.

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The Value of your Facebook Fans

Proactive Report

'Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to a consumer brand has increased quite dramatically in the last two years (28%) to $174 per fan. The number of people liking these brands on Facebook has increased too – in 2010, these brand pages typically had a few million Fans each.

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14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent Blog

'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts.

SEO 111
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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This Week in Social Media – 5/1/2013

Social Media Marketing

'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Six Links Worthy Of Your Attention #150

Twist Image

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Apple 65