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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Marketing designs campaigns for products, services, and events.

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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. Quickly Build Landing Pages.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

But, CKE ignores all of that installed base and decides to go it alone, forcing its customers to become aware of, download, and utilize its very own application? Why would you erect that many barriers to participation? Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

Loyalty 124
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 141
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4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

You can download it for free from the Chrome web store, and there’s also a paid upgrade ($15/month). Nimble is a social CRM tool that packs some really powerful features for only $25/month. Here’s what it can do for you: Uses a proprietary algorithm to create a list of leads tailored to your business and your product or service.

LinkedIn 111
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Publishing has historically relied on advertising, or sponsorships, to pay for content production. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Social media is a great way to make more in-real-life contacts.

ROI 191