Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategery

JANUARY 23, 2012

Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools. So, if you're deploying social tools internally, what kind of community is your organization creating?

Communities 121

Communities Wiki Microblogging Press Release 121

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks! This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

ROI 258

ROI B2B Social Media Press Release 258

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. Is that a sign of the times?

Klout 122

Klout Social Capital Influencer Social Graph 122

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. poll) December 15, 2008 at 6:13 pm Use Social Media for Good! Also, great work on the Social Media Etiquette post.

Blogger 103

Blogger Yahoo Buy Twitter 103

Sprout Social

FEBRUARY 18, 2020

Social media is where brands and people alike want to see and be seen. The top brands on social all have something in common: consistency. The foundation for that consistency comes from a strong social media style guide. What is a social media style guide & why do you need one?

Social Media 144

Social Media How To Hashtag Guidelines 144

Webbiquity SMM

APRIL 12, 2016

However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. Just as no single social media marketing strategy works for every type of B2B company, no single model is best in all cases for developing a strategy.

Report 100

Report Strategy Content Marketing 100