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Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. More people were reached using one advert or one advertising channel.
Techipedia: Tamar Weinberg
JULY 15, 2010
But to me, a blog is similar to a magazine and most popular magazines have pictures. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!
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Techipedia: Tamar Weinberg
JULY 29, 2010
Social media should not continue to give off the mindset that it’s easier to get things for free. Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it.
Techipedia: Tamar Weinberg
MARCH 12, 2009
In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Offer pre-release access to new products/services. Send free stuff.
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
How to Integrate Social Media into Product Marketing (Social Computing Magazine): This is a nice detailed guide on how you can market products via social media. Sending products to bloggers helps too!) If you’re starting a new one later on, read this guide. He makes 6 digits a MONTH.
Convince & Convert
SEPTEMBER 21, 2010
Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. This is particularly true if your social media strategy is integrated into your entire organization.
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