Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Now you’re using social media to its full advantage.

FAQ 139

FAQ Content Consultant Social Media 139

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FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results?

Brands 145

Brands Content Social Media Consultant 145

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APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

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SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. May seem simplistic, but your blog audience has come to you for a reason: they have a question, an interest, a need and was directed to your blog.

Social Media 120

Social Media Strategy Consultant RSS 120

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SEPTEMBER 21, 2010

link] Jexep (Jeep) Twitter Comment RT @jaybaer: 7 steps to creating a social media strategic plan. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google).

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I’ve been having some challenges with Disqus lately. Anonymous This.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). It never captured the social media market.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 155

Social Media ScoutLabs Company Consultant 155

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SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Suffering From Premature Calculation? well played Jay. great read.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. A lot of the observations that you describe here, while certainly valid in that they occur, really seem to be symptoms of “marketing&# and “social media&# bloggers within the bubble. Absolutely not.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Isn’t our Facebook page just a post-modern email newsletter?

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. The amount of control Facebook has (or will have) over the data and interactions on the global Web is truly unprecedented (and I trust them even less than Google).

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Then, define a social and thought leadership strategy to get them there. They are still stuck in the old paradigm of interruption marketing. Good stuff.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Remember, social media is about meeting your customers in their house, on their terms, and working together.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 25, 2010

Working Together to Remove Money From Your Pocket What used to be content intended for all end-users to access the same way is now possibly just a piece of the marketing puzzle to properly equip cross-brand, cross-vertical collaboration and integration. We’re willing accomplices in our own marketing funnel.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152