Disqus, FAQ, Marketing and YouTube - Social Media Informer

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Put it on YouTube of course. Your LInkedin page.

FAQ

FAQ Content Consultant Social Media

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. Flowtown gives you the answer in seconds. link] Michael A.

Social Media

Social Media Marketing Social CRM Consultant

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review

Review Social Media Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media

Social Media Social CRM Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media

Social Media Strategy Social CRM Newsletter

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media

Social Media Strategy Statistics Metrics

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete

Compete Conference Organization Social CRM

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media

Social Media Policies Consultant Social CRM

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The reviews business will be transformed by geo-location.

Social Media

Social Media Consultant Video Strategy

The More Things Change, The More Things Change

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

Consultant

Consultant Metrics Social Media Social CRM

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook. But then it gets even worse.

Social Media

Social Media Content Analysis Sports

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM.

Social Media

Social Media Strategy Metrics Organization

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media

Social Media Strategy Consultant Web 2.0

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates. GREAT INFO!

Brands

Brands Content Social Media Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. Ive founded 5 companies, and spent 15 years running digital marketing agencies. There’s nobody that feels worse than I do.

Social Media

Social Media Strategy Consultant Social CRM

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media

Social Media Consultant Health Care Questions

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too.

Social Media

Social Media B2B Strategy Consultant

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media

Social Media Facebook Marketing Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media

Social Media Radian6 Strategy SM2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. link] Nisha Pawar There are many niche markets and social media out there.

Social Media

Social Media Strategy YouTube LinkedIn

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media

Social Media Strategy Consultant Tweetdeck

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media

Social Media Case Study Strategy Study

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media

Social Media Strategy Consultant Social CRM

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. 450,000 views on YouTube, and counting.

Social Media

Social Media Foursquare Consultant Airlines

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# It used to be that scandalous lies got talked about. Im Jay Baer.

Social Media

Social Media Strategy Survey Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Either way, the implications for Kurrently and the real-time Web are profound. As Gilbert pointed out, our own intersection is a good example.

Social Media

Social Media Strategy Engineering Social CRM

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. link] Evo Terra That seems to be the angle Google has taken with Buzz.

CoTweet

CoTweet CoTweet Analysis Consultant

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. So they have unsolved technical glitches that restrain growth and market penetration. Funny though, last night I wrote up a handful of ideas for marketing your small business on Foursquare.

Foursquare

Foursquare Analysis Consultant Mobile

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Inevitability Sure, we all talk about Facebook and Twitter and YouTube.

Social Media

Social Media Strategy Consultant Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Sounds like Randy should be in marketing! link] Sounds like Randy should be in marketing!

Social Media

Social Media Strategy Airlines Types

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.

Social CRM

Social CRM Twitter B2B CoTweet

An Open Letter to Facebook

Techipedia: Tamar Weinberg

APRIL 28, 2010

The problem is that Twitter didn’t try to market itself as a private platform. Sometimes you can post YouTube video links on the fan page wall and have the small video screen box appear, and sometimes, it appears as a black link. One day I tried to post a YouTube link on a wall, and it took 5 times before it posted right.

Facebook

Facebook Issues MySpace Privacy

Kevin Rose is Digg's Biggest Hypocrite ¬ª Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

JULY 30, 2010

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Digg is controlling what goes on and off their site meticulously for no other reason than maintaining their market share and milking the cash cow. And you know why it’s working? And no, I do not read digg.

Digg

Digg Reddit StumbleUpon URL

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Integrating Email and Social Media with Flowtown | Email Marketing.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Required Competencies for Social Organizations | Conferences and.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

14 Things I Think I Think About Social Media

The More Things Change, The More Things Change

Get Your Social Media Story Straight | Blogging and Content.

Social Media is the Servant of Strategy, Not the Master

Convince and Convert Blog: Social Media Strategy and Social Media.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Are You Ready for the Opportunity Economy | social media case.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Reasons the Social Business Evolution Starts Now

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

An Open Letter to Facebook

Kevin Rose is Digg's Biggest Hypocrite ¬ª Techipedia | Tamar Weinberg

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