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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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Building An App To Find eCommerce Arbitrage Opportunities

BeingOptimist

This strategy capitalizes on market inefficiencies where an item’s value can significantly vary across different platforms. Identifying Profitable Market Niches When constructing your eCommerce arbitrage app, one of the first steps is to pinpoint profitable market niches.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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The Future Of Personalized Pricing

Twist Image

When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Just ask those playing in the loyalty marketing space. Firstly, retailers can collect details of a customer's previous purchases made on the website.

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Is Amazon The Creepiest Company In The World?

Twist Image

From discounted bulk candy to more unique costumes (we need to one-up the neighbor's kids) to lawn decorations. Here are just some of the creepiest developments from Amazon in the past short while that should make every brand, marketer and consumer pay attention: Creepy Voice. What other retailers can truly claim this?

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Why I Don't Like You

Twist Image

I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the senior marketer had a customer service issue that was not being resolved. The senior marketer thought that they were spammed by this brand.

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Marketers should ideally utilize a combination of technologies and practices to truly connect with their target communities and drive sales.