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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

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New FTC Requirements for Influencers that Impact Brand Marketers

Ignite Social Media

The FTC released a new disclosures guide for influencers. Disclosures in bios or general disclosures are not enough. The disclosure must be in close proximity to the promoted product and clear about the relationship. This week, the FTC announced a major update that may impact your influencer marketing programs.

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Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code

Kikolani

Early bird pricing is on through July 21st and you can even save an additional 20% using discount code KIKOLANI20. Plus, as a bonus for Kikolani readers, you can use the discount code KIKOLANI20 for an additional 20% off early bird to full pricing. Why I’m Attending Blog World Expo in LA. Why You Should Register Now.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

The FTC takes disclosure very seriously. Make sure you build disclosure guidelines into your agreements with influencers. Or they might do so in such a subtle way that the disclosure is effectively hidden or incomprehensible. ad and #sponsored are great hashtags to use for disclosure. However, they do not always do so.

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How to Properly Disclose Sponsored Instagram Posts According to the FTC

Later

When Do the FTC’s Rules of Disclosure Apply? In fact, in 2019, the FTC sent letters to 21 Instagram influencers (including Lindsay Lohan and Naomi Campbell), warning them that publishing sponsored Instagram posts on their personal accounts without “clear and conspicuous disclosure” is a breach of the rules.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

.” So, if they’re not “out there,” either by blogging, or tweeting up a storm, or engaging in similar online activity… does that mean they should be discounted ? Disclosure: as a speaker I get a free conference registration but nothing else). Simply because we don’t see them?

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Inside Larry & Sergey's Brain [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment! 250 discount if you use "JUST25" when registering! United States License.

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