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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. That’s just one idea.

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Real-time Search Optimization for News Sites

Adam Sherk

For example as news was breaking on the Chile earthquake a couple weeks ago, The New York Times created a Twitter List to pull together the latest information from a variety of sources. Last week in Wichita KS I did some examples using Twitter and YouTube+twitter and showed how that worked.

Sites 143
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

Process 100
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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Side note: great interview with Wesch here ).

Class 274
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. See the 10,000 Cents art project as example of how one can leverage Amazons crowdsourcing service. Another example. mobile web. Research & Development. crowdsourcing.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

For example, somebody just entering the workforce. mobile web. mobile web. I have re-connected with people that I worked with over 20 years ago who are now senior people in specialist areas and I have found those connections valuable in my work. When LinkedIn Wont Work. But if Web 3.0, And it helped me to Get The Job Done.

LinkedIn 109