Ignite Social Media
JANUARY 8, 2019
By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Influencer Selection Based On Audience Demos, Not Influencer Persona.
Adam Sherk
JANUARY 7, 2010
It’s an interesting project and it is good to see publishers trying new things, however slow to move they may have been to-date. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
Adam Sherk
AUGUST 11, 2009
In the book the PR tips are broken down into various categories like PR basics, pitch tips, demo tips, etc. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. Tip #73: Decoder ring You say: “Google’s entry into this space validates our market.”
Janet Fouts
JULY 5, 2011
If you weren’t lucky enough to score an invite, here’s a demo to tease you. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. Which of course means you’ve got to have a Google profile. You know who you are.
Adam Sherk
JANUARY 28, 2010
The fabulous Sports Illustrated tablet demo was built with Adobe Air and Flex, which don’t play on the iPhone OS. , but what it will use within the iPhone operating system is unclear. Hmmm) The New York Times app shown at the release looks great, with embedded video. How it was built is not yet public.
Convince & Convert
JULY 1, 2016
Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.
Proactive Report
NOVEMBER 10, 2012
“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.
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