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Social media managers, you matter now more than ever

Sprout Social

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does what we do matter?

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25 brands every social media manager should follow on social

Unmetric

Being an established fast food chain, it’s no wonder that Burger King has the number of followers it does on social. Two key takeaways from their social strategy are to have regional social handles by country and also participate in trending topics and memes. Here’s to a delicious weekend ahead! ????? ????? ????? ??

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11 Best Hootsuite Alternatives For Social Media Management In 2023

Keyhole.co

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Social media marketing is an indispensable tool for both elite and common businesses and individuals.

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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

When influencers post to millions of followers, their hashtags might show up as trending. Besides these hashtag marketing examples, find out which hashtag topics are trending, and get influencers to capitalize on the moment to grow follower numbers and engagement. Check Your Hashtag Metrics.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? whether views are generally positive or negative, and it can identify trends. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

I am a mother of a 10month old girl and I am trying to get back to work with social media management. Should we go as far as saying “if you’re really good with social media, you’ll be a great parent?&# You’re so right! After I read your book I was trying what you wrote. It is in german.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

As you may have guessed, though, it just focuses on the social media coverage relevant to your brand. That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Social media monitoring is a chance to track valuable social metrics and measure brand awareness.