Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Sherrilynne Starkie

JUNE 9, 2013

It takes digging deeper into the data, past the top line metrics to get the real insight that matters. This is valuable insight not reflected in superficial metrics. Finding value in Klout like sites. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Razor Social

NOVEMBER 29, 0002

There is good configuration on the alerts, where you can set up options such as only delivering alerts based on someone having a high number of followers or Klout score. Their free reports are a great starting point and definitely worth using. Monitors social metrics across all channels supported. What are the main features?

Analytics 89

Analytics Social Media How To Analysis 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Louis Gray.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

MARCH 22, 2012

Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice. Metrics like aggregate daily comments and likes per page and per post, and things like that. Here’s how many people commented on this.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Over the past few months, Facebook has introduced new metrics, like people talking about us and engaged users and virality, which very few people still understand or are able to put into practice. Metrics like aggregate daily comments and likes per page and per post, and things like that. Here’s how many people commented on this.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Jeff Esposito

NOVEMBER 4, 2011

Definitely worth peeping out this post from Dennis Van Staalduinen with the blow by blow commentary. Relatively) Cheat Resistant Rewards and Metrics for Gamification – I love reading posts on social media measurement. This one looks at metrics that avoid gamification for companies from Lithium’s Michael Wu.

Klout 33

Klout Metrics Cost Influencer 33

Writtent Blog

MAY 15, 2014

Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone. Website Metrics. Social Media Metrics.

Content 103

Content Marketing Metrics Klout 103

Convince & Convert

SEPTEMBER 27, 2011

By any definition, I am only a modestly successful blogger. Despite all the apps and influence metrics and crazy stunts, social media isn’t a game. Relationships are the foundation of success in business, and Twitter and Facebook and Klout and WordPress don’t change that one iota. It’s about business.

Blogger 148

Blogger Klout Avatar Delicious 148

Webbiquity SMM

JUNE 14, 2011

NOT just to a standard web page or to a high-definition video). Basic metrics include reach (who reads your content and where), sentiment and conversion. Tools like Klout and PeerIndex are good for measuring your “cool factor&# but not really business results or the quality of your content or interactions.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

FEBRUARY 7, 2011

Andrew Ettinger searches for a common definition of “social media&# and concludes that “Social Media lacks a singular definition—one on which we can all agree…Ultimately, each company will need to create their own Social Media taxonomy; one size does not fit all.&#. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 23, 2016

Identify Success Using Summary Metrics, Then Dig Deep on Key Competitors. Klout (@klout) January 17, 2016. Get our Definitive email newsletter. If you want to play along at home, get your own copy of this landscape in Rival IQ. Here’s a look at the specific companies we’re analyzing. Step Back and Survey the Results.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

JULY 27, 2012

But it’s definitely not the same without you leading the show. Jay: Well, let’s get into speaking of metrics that measure the effectiveness of social media – the segue always gets fantastic, right? But we’ll try it. Eric: It’s good to have you back, man. Jay: Thanks. So, glad to have you back on the call.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

MARCH 31, 2020

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Bookmark this page!

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JANUARY 5, 2011

An Open Letter to Marketers Who Abuse Social Media for Selfish Gain (KISSmetrics): Jon Morrow’s post on social media truths (and how to do it right) is definitely a great read. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279