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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts.

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The power of brand advocacy and its uses

Sprout Social

More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Who is a brand advocate?

Brands 129
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45 of the Best Social Media Analytics Tools

agora pulse

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60
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SEO Ideas: How to Improve SEO with User Generated Content

Pixlee

User-generated content (UGC) is any type of content created by users of online platforms. How Does UGC Influence SEO? Consumers are actively looking for content that is unique, relevant, and trustworthy– 81% of shoppers conduct online research before buying. UGC Best Practices by Network. Social Media and SEO.

SEO 47
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Social Media Tactics that Cut Through the Noise

Pixlee

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. This fact alone should encourage you to spend more time making and curating video content. Embrace Diversity and Authenticity.

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10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. In fact Global research firm Gartner predicts that chatbots will power 85% of customer service interactions by 2020. Takeaway: Invest in UGC. Curate the best entries and display them on your website.