The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content
Pixlee
SEPTEMBER 17, 2018
More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts.
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