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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Across these sites, social media accounted for roughly 5% of traffic on average, compared to 39% from organic search, as reported in a previous study.

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How To Do LinkedIn Competitor Analysis & Research

Keyhole.co

LinkedIn allows you to conduct market research and gain accurate insights. How you curate content for your audience defines your growth in the digital space. This way, you know exactly what insights you want to retrieve at the end of your research. LinkedIn competitor analysis and research using Keyhole.

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The complete guide to create your employee advocacy content strategy

Sprout Social

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Case studies.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. percent of U.S.

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15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

Leverage Content Curation. You can simply curate relevant and useful content for your target audience and share it on social media while crediting the source. What’s more is that there are tools that automate the content curation process, further saving time and effort on your part. Image via Scoop.it. Don’t try to do it all.

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

According to Dr. BrenĂ© Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. We’re wired for story. Set the stage.