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How 5 retail brands are stealing the show online

Audiense

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

Retail 86
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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. And it wasn’t pretty. These are the times that we live in. What do we do?

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10 Ideas for Holiday Campaigns on Social Media

Likeable

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. People love to tell their stories and share their opinions on social media. Encourage Sharing and Engagement.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. What are Instagram eCommerce tags?

Instagram 117
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

There’s no question that a customer experience strategy is key to business success in today’s market. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important.