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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. Campaign medium.

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Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

This information is VERY useful if you are working to find websites with high page rank where you can put comments in order to develop strong backlinks for your money sites. The plugin also gives you lots of information regarding the sites of your competition as well. I first wanted to test out what would happen if I entered a url.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Knowing what percentage of your audience finds value in the things you post can—and should —inform your content moving forward. Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC.

Metrics 112
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SEO Tool Review: LXR Marketplace

Bill Hartzer

The various website research tools are easy to use and intuitively put together, and the information obtained can relate to either your website, or that of your competitors. URL Auditor gives you the ability to check one or several links from your website to make sure they are working.

SEO 96
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How to do keyword research for SEO and beyond

Sprout Social

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

Research 103
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When someone visits your Page for the first time, you want them to be able to find all the necessary information. This is where you set up things like a greeting and your Messenger URL. These metrics provide information for calculating your Facebook advertising cost and ROI. Facebook profile and branding audit.

Facebook 121
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Backlink History – Our Backlink History tool allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs. Fresh Web Explorer – Discover emerging trends in keywords, phrases, and URLs in the web’s freshest content. These include the following.

SEO 167