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10 Free Social Media Marketing Tools You Should Try

agora pulse

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period. Organic reach.

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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? A potentially lower CPC rate A while back, a digital marketing company did a compare and contrast study between Bing Ads and Google Ads. Expert mode is the full-featured, real-meal-deal of campaign management.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder.

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Carousel Ads: How and Why They Work (+ Examples)

Hootsuite

A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. The carousel format gives you more space and creativity to show off your features than a single-image ad.

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

A collection ad consists of one large, featured video or image and 3 supporting images. For example, use an editorial, lifestyle video for the featured asset and support that with product and detail shots for the secondary assets. With Promoted Pins, they’re taken directly to the URL you specify. Pinterest collection ads.

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Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?

Hootsuite

The idea was that Twitter users would see these interesting images, and want to click-through to the URL to learn more. To test his hypothesis that users were clicking through to the image, not the link, Nick started a new wave of promoted Tweets that just featured a link and measured their impact over the course of a month. (To

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Asking for ideas through interactive features like polls is another. It can also be used in your personalized URL for each social network. See User-generated content. —D—. Dark post. Dark social.

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