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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Granted, Google also has search partners and broader reach.

Microsoft 145
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. Reddit Has Recently Switched to Primarily CPC Pricing.

Reddit 115
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook.

ROI 108
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now.

Campaign 152
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. They’re required by Google Analytics.). Examples: facebook, twitter, blog, newsletter, etc.

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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Google Analytics. You want people to go beyond liking your Facebook post. You can track your social referral traffic in Google Analytics. Use Google Analytics to set website goals for each conversion point.

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