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Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Social Events (e.g.,

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. It introduces your brand Is your company new? Or has it been around awhile but hasn’t been using social media?

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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In Non-sticky threads can be pushed down by threads with newer comments.)

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

As such, it has been selected as the generic social network of choice. Niche network: Sphinn : In the red corner we have Sphinn – a social news network dedicated purely to online marketing news and discussion. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Companies are still challenged with whether they *should* get involved in the conversation. If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Answers Yahoo!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Myspace also. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Social Media 101 Explained by the Best Fishing Analogy EVER =-.