article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Social Events (e.g., Tweet This!

Review 152
article thumbnail

Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

No longer are customers merely “consumers” of our product, but also of these conversations, making it imperative that we learn the art and science of diffusing conflict … before it erupts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Commenting, posting blogs and inviting conversation allow customers to connect with you and your brand. What motivates them?

article thumbnail

How To Be A Twitter Spammer

Josh S Peters

In all seriousness however, I sure hope Twitter gets a handle on all this spam going on before twitter becomes the too polluted like MySpace did. One of the best reads of 2009 for sure! Did you do the illustrations as well? Doc Josh Peters Thanks Doc :) I'm very happy to hear that it's one of the best reads of 2009.

scribd 113
article thumbnail

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

MySpace 136
article thumbnail

5 Social Marketing Stories You Need To Read This Week

Firebelly

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.

article thumbnail

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231