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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments. Twitter Followers.

Analytics 350
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
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5 metrics to track on Twitter

Akamai Marketing

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Number of Clicks on Links You can track the number of clicks you receive on particular links you share on a number of different platforms. Your brand advocates will be different from your competitors.

Metrics 229
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Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! As a quick wrap-up to 2010, here were the top SocialFish blog posts of the year (based on Postrank score, which measures pageviews, RSS views, comments, tweets and retweets, shares, Buzz, bookmarks, clicks, trackbacks etc.) The Science of Social Media Marketing.

Postrank 170
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So What Will You Have For Lunch?

Waxing UnLyrical

Have I “grown up&# in my use of Twitter and other platforms? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Read All About It!

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Weekly Roundup: Linking, Thinking and Blinking

Waxing UnLyrical

Why: Amplify is one of the most interesting, community-oriented social platforms around. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Postrank 149
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Imagine the impact of UIDAI coupled with an API platform! As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. India is the cradle of regional languages. That would truly epitomize the spirit of “being social.&#