Conversation Groups Jive Marketing 
Buzz Marketing for Technology
OCTOBER 19, 2011
One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? – With one-twelfth of the world connected through social media there is bound to be a conversation underway about your specific solution. So there you have it.
Mindjumpers
AUGUST 3, 2012
Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. billion to replicate one of the biggest work distractors.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer.
Dave Fleet
JULY 5, 2010
Jive Software. Note: CNW Group is a 76design client. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Acquired by. January 2010.
Janet Fouts
FEBRUARY 11, 2013
Some CEO’s can’t create content either, and they let their marketing person do it for them. The one indisputable thing I can say about community managers is; they’re a diverse group. Some are great conversation wranglers, s**t-disturbers even. Not always. They are an integral part of the team. What say you?
Bill Hartzer
MAY 26, 2010
You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.
Net-Savvy Executive
MARCH 30, 2011
Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Social business software companies Jive and Lithium have picked up their own listening platforms.
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