Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 195

Conversation Facebook Report Advertising 195

Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns. What is Back?

Conversation 184

Conversation Report Construction Advertising 184

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 165

Conversation Facebook Report Advertising 165

Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. It’s mobile-only since it makes use of the Facebook browser to pull off the add-on. Instant forms are for collecting leads without leaving Facebook or Instagram. Select the Website conversion location. What the heck is it?

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Conversation Real Estate Newsletter Eventful 141

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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Conversation Campaign Instagram Metrics 147

Ignite Social Media

FEBRUARY 13, 2018

Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. While it’s unclear whether this is the change Facebook will be making to their prominent U.S.

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Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

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How To Facebook Applications Feed 206

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

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Feed Feedly News Facebook 111

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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How To Facebook URL Cost 200

Hootsuite

MARCH 27, 2024

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 108

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. In this case, I only used Facebook Feeds. By default, Facebook isn’t going to give you particularly interesting results for a Reach campaign. We can make Facebook separate view-through and click-through conversions.

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Examples Conversation CPM Campaign 203

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Branded Collabs Manager.

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Groups Groups Tips Facebook 200

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 237

Jon Loomer

MARCH 9, 2022

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? The Dynamic Experiences feature is available when you use the Traffic or Conversion objectives with a website destination. Adding templates to a feed image. We now have: Dynamic Ads.

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Features Facebook Template Templates 207

Twenty4 Social

JANUARY 25, 2018

The Facebook algorithm is about to change in a major way, Guys. Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” And this means one big thing: Your Facebook strategy (organic and paid) will need to change.

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Feed Feedly News Facebook 40

Jon Loomer

AUGUST 8, 2022

Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. Adding templates to a feed image. Displaying relevant Facebook comments. If you’d like to turn on Advantage+ Creative, you must use the following settings: Traffic or Conversions objective. Adding labels.

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Facebook Template Templates Aggregator 205

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? It could be a conversion, link click, app install, or something else. You should go broad instead.

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Facebook System Conversation Eventful 201

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.

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Feed Feedly News Facebook 90

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 205

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You can choose to control which platforms your ads appear on (Facebook, Instagram, Audience Network, and Messenger). The feeds are generally seen as the most desirable real estate for our ads. Placements are selected within the ad set. All are selected by default.

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Feed Feedly Real Estate Instagram 176

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. The new Pages experience also includes a dedicated Pages News Feed. Here’s a breakdown of what you need to know and how to prepare.

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Brands Facebook Metrics FAQ 184

Jon Loomer

MAY 11, 2017

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

Conversation 160

Conversation Facebook Report Advertising 160

Buffer Social

MAY 3, 2018

And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. And as people are already using Stories share their interests, Facebook announced that it’s making that experience “faster, easier and more creative.”

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Feed Feedly News Communities 109

Buffer Social

APRIL 11, 2017

The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Why Stories are the new News Feed.

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Feed Feedly News Social Media 110

SocMed Sean

MAY 23, 2018

A while back, I wrote a post about clearing the Facebook Messenger notification icon when there were actually no unread messages. If you use the desktop version of Facebook a lot AND you use Facebook Messenger, you’ll know exactly what she’s talking about. –Lisa James. Click Messenger in the left navigation.

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Sites Notification Real Estate Facebook 247

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

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Tips Facebook Retail HootSuite 145

Hootsuite

AUGUST 12, 2021

To make ads that lead to conversions and generate engagement, it pays to plan your Instagram ad design strategy before you pull the trigger on an ad buy. This is especially important for ads that appear in the Instagram feed or the Explore page, since these have limited time to grab users’ attention before they scroll past.

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Instagram Conversation Tips Template 144

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

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Examples Facebook B2B Instant Messaging 246

Jon Loomer

FEBRUARY 27, 2018

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Facebook first announced Marketplace in October of 2016. Facebook first announced Marketplace in October of 2016. ” Consider Marketplace Facebook’s response to Craigslist. Facebook Ads for Marketplace.

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Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website. First, attribution is how Meta provides credit to your ads for conversions that typically occur on your website.

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Advertising Engagement Class Conversation 148

Ignite Social Media

APRIL 18, 2019

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Conversions are gradual. Be patient.

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Conversation Content eBook Instagram 125

agora pulse

MAY 1, 2019

Armies of developers assaulted the seven kingdoms of Facebook this week as Mark Zuckerberg’s team hosted 2019’s F8—a conference specifically for Facebook developers. Zuckerberg shared that, in the history of Facebook, there have been four major redesigns and developments. Posted by Facebook on Tuesday, April 30, 2019.

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Facebook Groups Groups Feed 165

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

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Feed Feedly News Facebook 75

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Facebook Authentication Review Report 188

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Analytics Conversation Brands Sentiment 84

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018 , directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke ). Let’s dive in! Overall Score.

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