Harp Interactive

FEBRUARY 17, 2010

This…helps define that user experience in a way that differs significantly… I believe that life-streaming services provide great value to people; I just think there is also an important place for a social environment that is more focused on thought provoking conversation…that is the space I hope Amplify provides.&#.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JANUARY 27, 2010

In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Pro active engagement takes a little more time as you need to first identify the conversations, then qualify them. In other words, what are some ways to do this? Social Media Monitoring is key for this.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

MARCH 9, 2010

Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations. While I was researching for this blog post I came across four different attitudes that different companies seem to have toward social media participation by their employees or members.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

MAY 18, 2010

The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

DECEMBER 1, 2009

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

FEBRUARY 9, 2010

“Amplify is a service for engaging in conversation around web pages, paragraphs, images, videos or original ideas that make people think.&#. Find people on Twitter with Listorious People Search! Follow @listorious on Twitter to be notified of more follow-worthy lists! Tools for Sharing Content: Amplify.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

JULY 13, 2010

This, in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on. Before you know it, your website will start rising up in searches for selected keywords, traffic will increase as will leads and conversions because the traffic you are bringing in is more qualified, more willing to convert.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

JULY 6, 2009

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Reputation 150

Reputation Brands Notification Conversation 150