Jeff Esposito

OCTOBER 18, 2013

The Three Types of Personas. Information Types: What do they want to know about your product? Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. How different types of people (i.e. The use of personas is as varied as its definition.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Facebook will be rolling out some options where you can hyper target messaging to these types of subsections by age and other demographics.

Guidelines 40

Guidelines Issues Groups Groups 40

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Social Recruiting – How many candidates were hired via social media and how much this reduced recruiting costs.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

FEBRUARY 21, 2012

This can be broken down by organic (impressions generated from fan page posts), viral (impressions generated by people sharing or interacting with a brand’s content) and paid (impressions generated by ads). The first are the content creators ; these users are proactively creating content on a brand page.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

JULY 8, 2013

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. 1) It’s refreshing to read unscripted content, ideas and opinions from today’s corporate leaders.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MARCH 3, 2014

For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend.

Social Media 20

Social Media Marketing Overview ROI 20