Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. What Horrible Things Did Time Magazine Do in 1964?

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JULY 23, 2009

CNN wins the prize for the most buried news site, with Yahoo News not too far behind: Site Buried 1 cnn.com 3064 2 news.yahoo.com 2723 3 news.bbc.co.uk CNN wins the prize for the most buried news site, with Yahoo News not too far behind: Site Buried 1 cnn.com 3064 2 news.yahoo.com 2723 3 news.bbc.co.uk Using di66.net’s

Digg 119

Digg Sites News Yahoo 119

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 31, 2010

There is a main channel for the network and multiple channels for local affiliate stations, but I could not find one for NBC News. 2) I also did not find a channel for Yahoo! News or AOL News although there is a general channel for Yahoo! that does include some news videos. What Horrible Things Did Time Magazine Do in 1964?

Sites 182

Sites News YouTube Press Release 182

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Related posts: Google News Wants Title Tags to Match Headlines? What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” Does Google News Sitemaps New Format Help Publishers? What Horrible Things Did Time Magazine Do in 1964?

News 101

News Google Syndication Press Release 101

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MAY 13, 2009

Reviews in particular offer a good opportunity for publishers as many content sites produce multiple types of reviews on a regular basis. Through Rich Snippets you can draw greater attention to your listings in the search results, which helps to increase clickthroughs to your content. What Horrible Things Did Time Magazine Do in 1964?

Review 100

Review Google Embedding Press Release 100

Adam Sherk

MAY 15, 2009

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. This, of course, conforms to best SEO practices when moving any content and was accepted and built into the timeline.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

MAY 22, 2009

Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. But linking with the article headline is something that publishers should do when possible.

News 100

News Google Syndication Press Release 100

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

AUGUST 4, 2010

First and foremost is the ability to create official profiles and automatically submit content, which publishers are hoping will turn Digg into a friendlier place for mainstream media. Media accounts might be better served by avoiding the auto-submit option and instead choosing the content that is more likely to have a wider appeal.

Digg 134

Digg Sites News Activities 134

Adam Sherk

DECEMBER 16, 2009

This means that in addition to using the tag to help sort of duplicate content issues on a single domain, it can also be used in dealing with duplicate content on more than one domain. (If If you’re not familiar with rel=&# canonical&# see Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag ).

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

MAY 17, 2010

by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. What Horrible Things Did Time Magazine Do in 1964?

Sites 167

Sites News CPM Facebook 167