Josh S Peters

FEBRUARY 5, 2013

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186

Strategy Wiki Sysomos Widget 186

Josh S Peters

FEBRUARY 22, 2013

The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. A solid content strategy creates a framework for the business and those involved in the content production process. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

NOVEMBER 18, 2010

What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get. This thought experiment shows that it’s the content that creates a greater impression upon other Twitter users, not the numbers.

Twitter 189

Twitter Communities Social Networking Groups 189

Josh S Peters

JANUARY 16, 2013

ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). Your search and social strategies can and should play into this part of the ZMOT process.

Sample 166

Sample Samples Comparison YouTube 166

Josh S Peters

JANUARY 23, 2009

Click on this link and head on over to Mashable to read this article. All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter.

Facebook 100

Facebook Lijit Delicious eBook 100

Josh S Peters

FEBRUARY 16, 2011

How does your online presence and content make you feel? Happy, content and a little giddy or scared, confused, and a little upset? Does your content support your mission statement or is it in opposition of it? If it’s the first one then give yourself a break and enjoy a little entertainment.

Analysis 149

Analysis Guidelines Organization Campaign 149

Josh S Peters

FEBRUARY 15, 2010

It really does blow me away if a business does not see (assuming the business already has a great customers) that they can almost certainly have a built in, ready to go fan base on their social networks if they just let their customers know they are there. Again, great series my friend!

Social Media 119

Social Media Marketing Patterns Lijit 119

Josh S Peters

JULY 22, 2009

I had a chance to sit down and talk to their marketing coordinator David Schott and it was an all around phenomenal conversation and what prompted it was the way they were promoting their social network for active people and fans of Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

SEPTEMBER 18, 2009

They are using all of the content and exposure to assist customers in the first two steps and using the information gathered to equate their ROI for when step 3 happens. If one invest resources in social media, how can that investment be attached to worldwide sales directly? How is that done you might ask?

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

It’s a great catalyst for getting your owned content in front of the right people which can also help increase your earned media. In the context of search and social you should focus your paid social efforts on bolstering the content and landing pages that are core to your search and social efforts and campaigns.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Josh S Peters

JANUARY 25, 2009

Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other. RealTown – Network with agents, buyers, sellers, investors, etc. Think about buildings.

Real Estate 100

Real Estate Resources Social Media Delicious 100

Josh S Peters

AUGUST 17, 2009

Once you’ve done that use guides like this sex / age based guide by RapLeaf and this World Map of Social Networks – Whats popular in what geography to help determine where your demographic might hang out. When writing your content keep keywords and SEO in mind, and if you get comments engage them.

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