Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands Brands have evolved into media companies that must think like publishers. Each one requires constant care and feeding, and content is at the core of every conversation. .
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? I’ve asked hundreds of marketers during the last five years of speaking, consulting and writing, “Have you ever clicked ‘publish’ on a blog post which you knew was sub-standard because you had a deadline to hit? Eleven Content Marketing Ideas. Regularly ask your entire team for creative content ideas.
How to Build a Content Calendar (Plus a Free Template for 2014)
Convince & Convert
JANUARY 7, 2014
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. The Goal of a Content Calendar. Building a Content Calendar in Three Easy Steps.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). Publish.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
It provides a ton of pre-existing images and templates you can use. Available templates: • Facebook cover photos. Available templates: • Tall: ideal for Pinterest posts. Bonus feature: If you’re a Buffer user, you can easily schedule your newly-created images to publish on your social networks. Content Marketing Design Social Media MarketingCanva. annually.
How to Execute a Carefully Thought-out Content Plan
MAY 20, 2015
It was one of the few articles I’ve seen that answers the question on how to create content that follows a purchase decision. mean, how many more times are you willing to read a post about content marketing that begins with “know your audience”? Laura started that this morning and I’d like to follow-up with how to execute your content plan. Publish. Design.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).
17 Content Creation Secrets to Wow Your Readers
Convince & Convert
MARCH 24, 2016
Creating high-quality content is critical to content marketing success. With With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” The caveat here is that your content needs to be useful.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
Why Interactive Content Marketing is the Future
Convince & Convert
JULY 29, 2015
You probably know a thing or two about creating good content. There’s a good chance you’re already creating more content in 2015 than you did in 2014. We’re all content creators trying to reach an audience. To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content. What is Interactive Content Marketing?
How to Build Out Your Social Media Content From Scratch
AUGUST 3, 2016
Having social profiles with no social media content is like visiting an empty warehouse. How do you begin to build your social media content from scratch? Your end goal will come from your Content Marketing Strategy. Now that you have your goals, you are ready to create content for your social media profiles. What Social Media Content You Should Post. First you need to know the types of social media content that you have to work with. Canva allows you to create a custom size or choose from a variety of templates. Batch Your Content. Polls.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. But if your aim is to write more productively and create varied content, then read on. Learn The Art Of Content Re-packaging. So what does re-packaging content entail? Consider Live Content.
105 Types of Content to Fill Up Your Editorial Calendar
Convince & Convert
SEPTEMBER 15, 2015
From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
Here’s a question for you: How effective is your content at driving traffic to your website ? If Even if your content is performing well, there’s always room for improvement. But Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. The same philosophy applies when you’re creating epic content, too. In Read on!
How to Strategize Your Annual Content Calendar Without Going Crazy
Convince & Convert
DECEMBER 14, 2015
Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? highlight to tweet) And what if you didn’t have to compete for attention because you’re creating content that your audience will love ? And it sucks.
Why Bloggers Should Self-Publish
NOVEMBER 17, 2011
By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing.
F8 2016: It’s a Good Time to Be a Publisher on Facebook
APRIL 14, 2016
But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6, But today, I’m only going to focus on the changes made that help publishers. However, it still should mean something to you if you are a publisher.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Off the back of these templates on landing pages, our website was converting between 6-7% on average and producing 700-800 new email subscribers per month. Sessions. Conversion rate. New subscribers. Jan 2014.
A Better Guide to Promoting Your Content with Social Media
Convince & Convert
DECEMBER 16, 2014
Well then, you might need a better content promotion strategy for social media. For a long time now, we’ve been hearing the benefits of content creation, and the cries have been heard. Content is being created. In fact, there were 730 million blog posts published in 2014 alone ! But, with all that content floating around, the conversation is starting to change.
Drive Sales and Increase Conversions With These Types of Content
Convince & Convert
OCTOBER 19, 2015
Traditional press releases suffer from dwindling ROIs and short-lived impact, which is why brands need to amplify their voices through authoritative, resonant content strategies. Brands like Casper and Dollar Shave Club are getting personal with their content. This attention, combined with great written content for each of our clients, helps us keep growing.”. Whitepapers.
6 Common Myths about Content Creation on Facebook
NOVEMBER 10, 2015
I get asked a lot about content creation on Facebook. These questions range from what type of content works and even how effective Facebook is in driving engagement. People tell me all the time that they’ve heard many unsuccessful stories on getting so little reach on their Facebook content and are now having doubts about it. Facebook is still a great content driver.
Open Call for Content Contributions
SEPTEMBER 7, 2011
We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. Much of the curriculum has been designed, and a great deal of content has been produced. So I’m turning it over to you, Spin Sucks community, with an open call for your content. Guest blog posts publish at noon CT four times weekly. Case studies.
How To Get Your Team To Create More Consistent Content
Convince & Convert
JANUARY 13, 2015
It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow. Blog ideas go in, but sometimes content never comes out. How Do You Create More Consistent Content? Seek Team Buy-In First.
12 Easy-to-Use Content Creation Tools You Will Fall in Love With
DECEMBER 10, 2015
Providing informative content establishes you as an authority in the field, and instills trust into your reader’s minds, which are then more likely to make a purchase, because you went the extra mile to help them. That being said, inbound marketing does require a lot of work, and you need to have a skill set that is broad enough in order to produce versatile, high-quality content.
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Instagram Direct Content. Co-Creation.
What Kind Of Content Do Buyers Love [Infographic]
Social Selling Masters
JUNE 19, 2016
When it comes to content, buyers tend to prefer visual content. Retail sites with video content tend to increase conversion by up to 46%. The bottomline is if you or your organization are not using visual content to drive sales, then you are missing out on a huge portion of potential sales. When you use visual content, it has the potential to go viral. Memes.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. You can promote your final product on Slideshare, or even publish it as an eBook!
5 Killer Video Editing Apps To Improve Your Content Marketing
MARCH 17, 2016
On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across. Video editing apps for content marketing.
30 Killer Resources to Learn Content Marketing
APRIL 2, 2014
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. 29 Content Marketing Secrets. CMI Content Process Roundtable.
How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)
The Social Media Hat
AUGUST 29, 2016
Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. We have some ideas to find great content for your social media calendar that won't take tons of time and effort, but first let's talk about your social media strategy.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
JULY 21, 2016
This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. User-Generated Content (UGC). Humans crave variety.
5 Steps to Get Massive Engagement With Your Visual Content
JUNE 1, 2015
There’s no denying the power of visual content. If you’re not incorporating visual content into your online marketing, you’re missing out on significant benefits. Steps to Get MASSIVE Engagement With Your Visual Content. Visual Content Gets More Social Shares. Infographics are linked and shared 3x more than other content. Keys to Strong Visual Content.
Content Creation: How to Steal Your Way to a Successful Blog
MAY 10, 2016
Because it got you thinking: How can I steal my way to content creation success? The truth about original content. But sometimes, creating “original” content isn’t quite as important as we think it is. Or, for the purpose of this post, their content creation model. How to steal your way to content creation success. The truth about stealing content. Example.
45 Free or Super Cheap Tools for Creating Amazing Visual Content
AUGUST 1, 2013
A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. High-quality visual content can reduce your website’s bounce rate, improve social media engagement, and help you create content that people want to share. offers free templates for infographic creation within their website. Infographics and Word Clouds. Easely.ly.
Monday Roundup: The Ins and Outs of Measuring Content
JUNE 8, 2015
So as a tip of the hat to them, today’s roundup is all about measuring content, and what you can do to get there. 1. meaningful framework for content measurement (Rebecca Lieb, Marketing Land). The 4 types of content metrics that matter (Jay Baer, Convince & Convert). Why: “ Content cannot be measured with a single metric , because no one data point can successfully or satisfactorily tell you whether your program is working.” metrics to conquer a content marketer’s fear of measurement (Pawan Deshpande, CMI). ” 3. Have at it!
PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog
JULY 28, 2016
Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers. Why is evergreen content a great investment?