Twist Image

MARCH 29, 2013

"The Web I 'grew up on' unlocked such power and promise: everyone could be a publisher of their own content, on their own platforms. While many still run their own blogs, mostly this is being replaced with networks managed by big companies: Facebook , Tumblr and Twitter. social media. " (Hugh for Alistair).

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Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. It’s Not Blog OR Social Network, it’s Blog AND Social Network.

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Webbiquity SMM

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. Content needs to be informational and neutral in tone. How to Train Employees to Manage Social Media [infographic] by WordPress Hosting SEO. The Real Secret To The ROI Of Social Media by Social Media Today.

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Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

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Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

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Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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ProBlogger

APRIL 26, 2017

Whatever content you place above the fold is the first thing your visitors will see when they land on that page. As Peep Laja of ConversionXL writes, “Content placed above the fold grabs our 80% of attention”. Increase opt-in rates by using social proof and proof from authority via testimonials and quotes.

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Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. Schedule posts and updates across social networks, from multiple accounts. 3) Radian6 (aka Social Studio). 4) Sprout Social. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising.

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Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

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Statistics Social Media B2B Marketing 198

Social Media Marketing

FEBRUARY 26, 2013

It’s a branch of the equally as hyped "content marketing," and we can thank Oreo for doing such a tremendous job at the Super Bowl with their infamous "dunk in the dark" tweet in response to the power outage, along with the likes of Tide, Audi and others. So it goes in this nascent world of real time marketing.

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Marketing Eventful Cost Campaign 167

Techipedia: Tamar Weinberg

MARCH 24, 2010

I’m a content/podcast producer, so I’ve spent literally hundreds of hours talking and writing about the types of movies (and other products) I love. Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series.

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Influencer How To Press Release Blogger 278

Webbiquity SMM

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

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