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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

Hotels 64
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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. You did, and that, my friend, is User Generated Content.

UGC 87
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive.

UGC 43
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

In the realm of marketing, learning is the name of the game no matter what your goal is. Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Their interaction is content of the highest order. Here they are: 1.

Content 253
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Inside the bubble: How player-generated content fuels awareness for the NBA

Sprout Social

What the NBA gets right that so many other leagues fail to understand is they know how powerful player-generated content is in sustaining fan interest. Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. People are going to pay attention when J.R. Giving fans what they want now.

Content 108
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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52